Through collaboration we seek to understand what you’re looking to build and accomplish. From there we’ll work together to set goals and KPIs to benchmark performance along the way. Our programs are individually customized for every business, and we operate as an extension of your internal marketing team. You’ll be able to lean on us for advice, and rely on us for expertise and direction. We believe in transparency, and our success is dependent upon your knowledge of the business.
“Some people think sales is communicating value to customers. To these people, sales is about buying a bunch of search terms or mouth-piecing a company’s message. They’re wrong. The true purpose of sales is to create new value for customers.”
-Mark Cranney, Andreessen Horowitz
Fetch & Funnel was founded by two marketing and sales experts that met in 2013 while working at WordStream in Boston, MA. At the time, WordStream was one of the fastest growing marketing tech companies in the country and grew from having a few customers to well over 10,000 in just a few years. This experience offered an opportunity to work with thousands of businesses (advertisers) and hundreds of digital marketing agencies. We essentially taught businesses how to drive demand and acquire customers, and we taught agencies how to build a profitable paid acquisition business by running stellar campaigns for their clients.
Paid advertising can only hit a home run when leveraged with additional channels, experimentation and a website designed to convert visitors into customers. Most businesses are only scratching the surface with sales funnels. Your website visitors must clearly see immediate value, and they must be guided from start to finish. Only then will your website or landing page generate a lot of revenue at a low cost of acquisition.
Samir’s appetite for modern digital marketing and a passion for working with amazingly cool businesses brought him to found Fetch & Funnel. Samir has run successful campaigns for nearly every type of business imaginable, it’ll make your head spin! His digital consulting experience spans across some of the largest brands in the world down to pre-launch planning for tomorrow’s big names. He’s truly able to understand what makes every business different, and that success comes from creation of a unique strategy.
Samir has built and run many businesses, including a web design and SEO company with a successful exit. Digital marketing aside, his obsessions include biking, traveling, and spending time outdoors with his two Thai Street Dogs and wife.
Matt’s a self-proclaimed tech evangelist that brings a slew of rare and highly sought after skills to Fetch & Funnel. With a finger on the pulse of technology he’s able to apply a keen eye for potential markets as trends emerge and re-shape in the tech world.
He specializes in building sales channels and scaling customer acquisition for high growth startups in SaaS and cloud-based technologies. As an early team member at WordStream, Matt helped transform a startup with traction to the fastest growing Google Premier SMB Partner in the world. He then went on to join Cybereason, developing enterprise sales strategy and vision while building the inside sales and business development programs from inception.
Matt has taught thousands of businesses how to profitably drive demand and acquire customers. He’s also consulted with several hundred marketing agencies on how to build profitable paid acquisition businesses of their own. In 2015, he spoke at Google in London on an agency advisement panel.