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Our Blog

Free tips, tricks, strategies, and news on digital marketing, growth marketing, and funnel optimization.

How to create Wow-Worthy Webinars

Hosting webinars is an amazing way to grab your audience’s attention, build your email list, and boost your reputation as an authority. But, it’s important to realize that there is a lot more to a webinar than the tech you run it on. It’s about setting goals and aligning them with your desired outcomes. It’s also about making your audience as excited about your products as you are. And it’s about delivering a memorable presentation...

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Why Your Call to Action Can Make or Break Your Facebook Ad Success

With any type of marketing, your call to action (CTA) will always be the key to your success. If you are just starting out with Facebook ads, a clear CTA can make the difference between an average campaign and one that hits your marketing goal.   Set Your Goal   In order to create a clear call to action, you first have to set your goal for your ad. There are several goals to choose from:   * Make people more...

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The 3 Social Media Sites That You Aren't Taking Advantage of In Your Business

The 3 Social Media Sites That You Aren’t Taking Advantage of In Your Business

Social media apps and sites pop up with alarming frequency. Also alarming is the rate at which these platforms seem to overtake each other in traffic and popularity. While you can't go wrong growing your influence at the top of the food chain where a couple of massive entities still dominate, you can sure as heck get innovative and ride the wave of newer trends to quickly become a standout resource for potential followers. With...

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5 Quick and Easy Ways to Ruin Your Blog’s Credibility

Blogs are becoming one of the fastest-growing ways for people with common interests to share information, ask questions, and dig deeper into their passion subjects. They also are increasingly being used by companies to build stronger relationships with their customers.   But whether you are publishing your own special interest blog or writing a blog for your corporate masters, your objective needs to be to attract and hold onto the largest possible reader base.   Sounds simple enough, right?...

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WordPress Security – Your Site is Less Secure Than You Think

WordPress is one of the most hacked platforms on the planet. Your chances of having a security breach with a WordPress website is much higher than a plain HTML website or a customer CMS website. It's not because WordPress itself is insecure - In fact, WordPress is extremely secure from a pure security standpoint. It's because of the nature of WordPress.   By nature, WordPress works through add-ons. To make the most of a WordPress site, you need to use a variety of...

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Video Blogging/Vlogging: From Bootstrapped to Pro

Video blogging is a fantastic way to build a rabid following of loyal followers. Video blogging allows your audience to really get to know you. Text only allows a certain portion of your personality to flow through. Video blogging, however, allows you to build a direct, one on one human connection with your viewers.   So how do you get started?   Bootstrapping for Zero Dollars   Say you have a very limited budget. How can you start video blogging today?...

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